5 Entertaining Uses of MLB's New Statcast Tracking Technology

Great play, but what does the science say?

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place on the all-time home run list. Some fans also will remember it for being the first pinch-hit homer of Rodriguez's career, and Yankees fans in particular will remember that it was a game-winner against the Red Sox.

But now, thanks to Major League Baseball Advanced Media's new Statcast technology, fans might also recall the speed and angle at which the ball came off A-Rod's bat and how high it flew on its way over the Green Monster.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in