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BIA/Kelsey predicts that U.S. social media advertising revenues will reach $15B by 2018 and locally targeted social advertising will see a year over year growth rate (CAGR) of 31.6 percent. Local SMBs are spending more of their marketing budgets on social media because they can strategically target the right consumers at the right times.
Check out these 5 Facebook ad tools that are helping SMBs increase customer acquisition and ROI.
1. News Feed ads
Ideal for increasing engagement as well as promoting events and special offers.