Behavioral Targeting

5 Effective Audience Segments for Digital Marketing

Andrew-Schulkind
By Andrew Schulkind

Too often, we talk to marketers whose idea of audience segmentation is not just limited, but terribly egocentric. By egocentric, I mean that they view their audience segments in terms of their own product or service lines: Segment 1 is the folks we sell this service to. Segment 2 is the folks we sell that service to.

You are, I’m sure, at least a few steps ahead of the worst offenders, but you may still be leaving opportunities unaddressed.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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