5 Brands Shaking Up the Grocery Industry by Changing What We Choose to Eat and How We Buy Food

Startups are responding to consumers' changing lifestyles and diets

In June, Chai Mishra launched Movebutter, a small online grocery store with 300 products that promised shoppers more curated and high-quality choices than major grocery stores, which stock as many as 50,000. A month and a half later, the company had a waiting list of 120,000 people who wanted to place orders on its website.