In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years.
While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the pack in terms of one-off marketing and PR campaigns that target millennials.
Here are are five of the weirdest digital exploits that marketers have used to get people talking.
Pizza Boxes Project Movies
When Ogilvy & Mather wanted to connect the dots between Pizza Hut and movies, it turned boxes into film projectors.