Email Marketing News

4 Ways to Win With Product Reviews in Emails

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By Bonnie Malone

The inception — and popularity — of social media has given average consumers a platform to express their opinions and share their lives openly. This social shift has paved the way for online product reviews, giving marketers an effective tool — peer feedback — to urge shoppers toward purchasing items they can’t see or touch.

Product reviews have recently become prevalent, winning more acceptance among marketers and having a greater presence on websites. Simply having the website functionality to allow customers to post product reviews isn’t enough, however.

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Headshot of Bonnie Malone

Bonnie Malone

Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying and retail management, she helps companies stay relevant amid the changing digital landscape. Bonnie leads the knowledge and consulting teams at Return Path, the global leader in email deliverability. She is an active Email Experience Council committee member, featured speaker for events, and writes monthly for the Return Path blog and Total Retail.

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