Bonnie Malone

Bonnie is passionate about excellent customer experience. With a background in marketing, merchandise buying and retail management, she helps companies stay relevant amid the changing digital landscape. Bonnie leads the knowledge and consulting teams at Return Path, the global leader in email deliverability. She is an active Email Experience Council committee member, featured speaker for events, and writes monthly for the Return Path blog and Total Retail.


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Emojis to Win the Inbox

Email Marketing

At last count, there are 2,666 emojis, and billions of them are sent every day — including 5 billion on Facebook Messenger alone! These modern day hieroglyphs pepper text messages, [...]

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4 Ways to Win With Product Reviews in Emails

Email Marketing

The inception — and popularity — of social media has given average consumers a platform to express their opinions and share their lives openly. This social shift has paved the [...]