4 Takeaways From Google’s Search Quality Rater Guidelines Every Marketer Should Know

Google employs a massive team of quality raters across the globe to help it assess its search results. The data Google gathers from its search quality raters is used to improve algorithms, ensuring that only the most useful and relevant pages show up in the first page of search results.

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.
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