4 New Partners Added to YouTube Creative Directory

Instanteaser, Joystick, Kazam and Vamp

The YouTube Creative Directory now includes information on 15 partners YouTube

YouTube added four partners to the YouTube Creative Directory that it debuted in August 2018 to help small businesses jump-start their video ad campaigns.

The new partners—giving the directory more of a global feel, as they are based in Latin America, Europe and Asia—are Instanteaser, Joystick, Kazam and Vamp, and the Google-owned video site said in a blog post that they offer a range of services ranging from low-cost editing of existing video content to full-service creation, including filming and animation.

The YouTube Creative Directory now includes information on 15 partners, with more than one-half of them offering video services that start under $500, and most of them operating across other social media platforms, including Facebook, Instagram and Twitter.

YouTube shared three examples from the directory: Animoto, which provides a drag-and-drop user experience to simplify the video creation process for novices, with monthly subscriptions raging from $33 to $94; Promo.com, with basic subscriptions starting at $29 per month and providing ready-made templates, a free photo library and unlimited downloads; and SmartShoot, which will film professional videos at business locations for as little as $499.

Google creative lead Scott Wedemeyer said in a blog post, “We assembled the directory to show small businesses that they can easily and cost-effectively make videos that can be successful on YouTube. Over the next year, we will continue to add more partners to our Creative Directory.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.