CES

4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies

Global regulations will have large impact on U.S. advertisers

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By Lauren Johnson

January 10, 2018

Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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