4 Marketers Share How GDPR Will Shake Up Brands’ Data Strategies

Global regulations will have large impact on U.S. advertisers

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Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.