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Amazon’s new Fire phone has been out for less than a month, but already a number of brands like eBay, Fandango and Orbitz are eyeing the phone for potential marketing opportunities.
Amazon’s phone doesn’t have the same scale as Apple’s iPhone or other Android phones, but the bulk of its features come from pre-installed apps that could potentially phase out branded apps (which require consumers to download, open and use them regularly). Therefore, brands may benefit most from finding ways to directly integrate advertising into Amazon’s own services.