Copywriting

38 Marketing Words That Sell in Social Media

Headshot of Gary Hennerberg
By Gary Hennerberg

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Are the words that generate response from social media and blogs different than words that work for direct mail? Or are digital marketers finally figuring out the most responsive words that direct marketing copywriters have known for generations? Whether this is new information to you, or confirms what you already knew, today’s blog is about words, and how response to specific words in the online space could strengthen your offline marketing initiatives.

A blog post titled “A scientific guide to writing great headlines on Twitter, Facebook and your blog” got me to thinking about how their findings correspond with that of direct marketer’s experience.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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