This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge

Hudson's Bay Co. tests beacons in several markets

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's Bay, are getting on board the smartphone-triggered beacons trend with a test program rolling out today in 10 stores.