3 Ways Voice AI Will Change the Way We Shop in 2018

Feeback, returns and replenishment are key

I’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of a “store experience,” both online and in person. As we kick off 2018, I see we’ve reached another pivotal moment for retail that will impact the marketing landscape: as voice-controlled AI takes off with brands and consumers, it’s shaping how we interact with technology.