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The 3 Types of Augmented Reality for Marketers

Headshot of Melissa Campanelli
By Melissa Campanelli

Visuals are an important part of advertising, so it’s not a surprise that many companies have jumped on the augmented reality (AR) bandwagon, offering tools that visualize their products in a magical and memorable way. AR, and how it can be used as a marketing tool, also was a hot topic at InterACT!

To sort it all out, Bryan Yeager, a consultant for InfoTrends’ production workflow & custom communications service, explained the three main types of augmented reality marketers use in a session here.

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Headshot of Melissa Campanelli

Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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