3 Tips to Optimize Healthcare Marketing

If you’re not online, you’re not where healthcare consumers are looking for you. Healthcare marketers without Internet footprints might as well be invisible, writes the CMO of a Web marketing company.
On Wednesday, Scorpion CMO Corey Quinn’s post on Forbes.com provides three tips on how healthcare marketers can optimize their online presence.
Quinn says healthcare marketers need to adjust to changing realities:
Patient behaviors and expectations are changing rapidly — and as a result, so is the world of healthcare marketing.
With the rise of urgent care centers, retail clinics and telemedicine in...