Marketing and Sales

3 Tips for Retaining GenZ Marketing Talent

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By Chuck McLeester

The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job within 10 years. These traits bode well for employers of Gen Z marketing talent who can deliver the things that these professionals are looking for in a job, but you’ve got to keep them interested.

As I noted in the post “Gen Z Goes to College,” the oldest members of this cohort — born beginning in 1995 — were in their formative years during the financial crisis of 2008.

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Headshot of Chuck McLeester

Chuck McLeester

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

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