3 Tips for a Successful User Generated Content Campaign

User-generated content makes a brand more approachable. This results in brand campaigns being more authentic while building greater loyalty.

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Organic reach for brands was recently dealt another blow, making the already shrinking impact of organic Facebook posts even smaller. This time, Facebook is directly targeting the likes and comments that friends make on a Facebook page’s posts, pushing those stories further down their friends’ News Feeds.

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