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If there’s one lesson that haunts every retailer, it’s not that the customer is always right but instead that consumers are deciding what they want in the shopping experience at a rate faster than companies are able to adapt.
At the Shoptalk retail conference in Las Vegas, executives from Macy’s, Nordstrom and Facebook spoke about how they’re approaching their customers—and what’s working for them in an era defined as much by speed as by relevancy.
Retail isn’t dead—it’s growing for different use cases
Nordstrom, an outlier in the retail industry for experimenting with concepts like Nordstrom Local as well as opening up a new store in New York soon, talked about understanding their shopper across the company.