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3 Steps to an Effective LinkedIn Sales Strategy

Headshot of Jeff Molander
By Jeff Molander

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“How much time do I need to invest in prospecting on LinkedIn each day?” The answer may surprise you. Getting more response, and earning leads, means developing a LinkedIn sales strategy that sets aside the time investment question. Instead, focus on applying an exceptional, proven approach to LinkedIn.

Make sure everything you do on LinkedIn has one goal in mind: getting prospects hungry for more details, answers, short-cuts or satisfying experiences.

Put response at the heart of your LinkedIn sales strategy using a better idea: Make everything you put on LinkedIn create irresistible curiosity in what you (or your team) can do for prospects.

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Headshot of Jeff Molander

Jeff Molander

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.

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