3 Rules for Speaking With Consumers on Social Media, Not at Them

Opinion: Followers can still comment, but the essence of the conversation is lost

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We know that conversation is a lost art. And regardless of whether consumers’ attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short.

Consumers use a variety of social applications for quick chats and sharing content. From ephemeral content to influencers, brands have invested tons of time and money trying to capture their attention at every turn. However, many brands are having an increasingly difficult time connecting with consumers on these platforms.

So,

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