Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in only five years.
These numbers are important because they highlight how business-to-business marketing is quickly becoming a digital player’s game. B2B has officially reached its adapt-or-die scenario that consumer-facing brands have come to grips with in recent years.
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