3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point

Everything needed is finally here

B2B has officially reached its adapt-or-die scenario. Getty Images

Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in only five years.

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is vp of marketing at RollWorks, a division of AdRoll Group.