3 Reasons B-to-B Marketing Is Damn Hard
Which is more difficult in direct marketing: B-to-B or B-to-C?
I think most marketers would say consumer direct response is more challenging — mainly because you’re after an order instead of a lead. And it’s more difficult to get a credit card number than it is to convince someone to download a free whitepaper.
But in the increasingly complex multichannel marketing environment of the 21st century, I now think B-to-B has the edge when it comes to difficulty of execution for three reasons:
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in