3 Questions to Ask When Determining if Using Blockchain Is Right for Your Brand

Not all emerging tech is worth moving forward with

It’s easy to get swept up and go along with something that buzzy and popular—after all, human brains are hardwired to want to fit in and belong. For sports bandwagons, the biggest downside is the increase in ticket prices—and that bandwagon fans are more of an annoyance than an actual problem. However, when it comes to brands and bandwagon technology, there is a lot more at risk.