3 Questions to Ask Before Investing in Sales Navigator

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Wondering where your LinkedIn Advanced Search is? Poof! It’s no longer part of your free LinkedIn user account. If you want to search for prospects on LinkedIn you must buy Sales Navigator.

At roughly $500 annually for individuals — and as much as $200,000 for teams — sellers are under pressure to make the investment pay off.

Forget about your Social Selling Index. Sellers need new customer relationships, not vanity metrics. Here are three must-ask questions to be asking yourself — before investing (or continuing to).

  1. What are people saying about Sales Navigator? (is it worth it?)
  2. How, exactly, will my investment pay for itself?
  3. What can I do to make sure Navigator works for me?

What People Are Saying

The most common feedback I hear is how target-rich LinkedIn’s database of prospects is, however, the support provided (to make use of these contacts) is poor.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in