3 Lessons From Cannes on How Tech Can Improve the Industry

It isn't killing creativity—it's enhancing it

A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology—such as artificial intelligence (AI) and machine learning, new programming languages, augmented reality (AR) and the use of voice—can be an incredible provocation, tool and opportunity for great creative work.