3 Inspiring Examples of Experiential Marketing

When it comes to out-of-home advertising, companies are consistently looking for new ways to invent the wheel. That is why agencies are turning to experiential marketing to make sure their brands stand out.

Putting out messages and hoping audiences are receptive is no longer the best way to get consumers to pay attention. The increase of technology readily available at a person’s fingertips has given them the ability to turn off an ad within seconds. For this reason, advertisements must be creative, captivating and engaging.

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