General

23 Keys to Targeted Landing Pages

Headshot of Cyndie Shaffstall
By Cyndie Shaffstall

In the world of marketing, the conversion rate is the golden goose. It is the final goal by which the bulk of our efforts are measured. Targeted landing pages are Web pages that contain detailed information about a marketing offer or message and that attempt to make a convincing argument for why the recipient should join the ranks of the converted.

In pursuit of your own golden goose, your landing page should first and foremost:

  • Provide a path for your lead or prospect to become a customer
  • Enable your lead or prospect to become a customer
  • Resolve any concerns they may have about becoming a customer

Few efforts improve conversion results better than the implementation of targeted or dedicated landing pages.

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Headshot of Cyndie Shaffstall

Cyndie Shaffstall

Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.

Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.

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