2018 FIFA World Cup Russia: 383 Million Facebook Users Generate 2.3 Billion Interactions

There were more than 115 billion impressions of tweets related to the tournament

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2018 FIFA World Cup Russia is in the books, and Facebook saw more than 2.3 billion related interactions from 383 million people during the monthlong tournament, while there were more than 115 billion impressions of tweets (views on Twitter) during the same time period.

The top five moments on Twitter during the tournament, measured in tweets per minute, were:

  1. Kylian Mbappé scores to give France a 4-1 lead over Croatia in the final match.
  2. Philippe Coutinho scores in extra time to give Brazil a 1-0 lead against Costa Rica.


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