2016 Media Spending Trends
Every year, Target Marketing completes an extensive Media Usage Survey, asking readers how they’re allocating the budgets, what media they’re favoring and more. What follows is more data from the first section of the 2016 survey.
The Media Usage Survey has always been designed to get into the nooks and crannies of marketing spending. Are you using search ads? Direct mail? Social media? Etc. For the 2016 survey, we also asked about the broader strokes: Print, digital, TV, live events, radio, space ads — where are you putting your money? One thing in the answers was really surprising.
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