2014 trends highlight the importance of a B2B Facebook page

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As 2013 comes to a close, PR and marketing pros are getting geared up for 2014, and according to a recently released infographic, social media, in particular Facebook, should be on the top of their strategic planning goals.

WebDAM, a digital asset management firm, provided 20 marketing trends for the coming year, including:

  • Social marketing budgets will double over the next five years.
  • 52 percent of marketers have found a customer via Facebook.
  • B2B companies that blog generate 67 percent more leads than those that don’t.
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