‘20 Jokes Only a B2B Marketer Will Get’ Is Really a Content Marketing Lesson

Joshua Nite had me at “20 Jokes Only a B2B Marketer Will Get.” The headline on his article made me forget that the point of his post was that humor could work in content marketing — because just then, I really needed a laugh. Considering I’m a B2B journalist, I know Nite’s post hit the bull’s-eye with his target audience, because it worked on me.

B2B marketers are people, too, is the point of Nite’s Aug.