It’s been a busy, busy, busy week in online media and marketing stats, and we’ve put together 13 figures that were definitely worth sharing:
1. Facebook, the media buyer
Kantar Media analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase.
Facebook was particularly TV-happy last year, while LinkedIn made its largest annual investment to date ($2.2
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