12 Social Media Questions for a Real Direct Marketer

Social media raise a lot of questions for direct marketers, not the least of which is, “Is it really direct marketing?” Well, Jim Gilbert has some answers for you. He’s CEO of Gilbert Direct Marketing, current president of the Florida Direct Marketing Association and an adjunct professor of direct marketing at Miami International University. He’s written for Target Marketing, Catalog Success, Retail Online Integration and eMarketing + Commerce for many years—and in fact he just restarted his blog on Retail Online integration. Suffice it to say, if your argument against social media is it’s something kids are doing, not real direct marketers, Gilbert can put those doubts to rest.