12 Marketers Already Experimenting With Instagram’s Hyperlapse App

In first days after launch, social video is moving fast

Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.