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Didn’t see this one coming, did you?
If you’re a big media hound, then you’ve been up to your eyeballs in Banksy this month—and given his ability to dominate headlines with PR stunts, we felt compelled to comment.
Love him? Hate him? Sick of hearing about him? Whatever your opinion, you have to admit he’s a brilliant self-promoter. Here are eleven lessons we took from his wildly successful monthlong “Better Out Than In” campaign:
1. Don’t be too obvious.