10 Tips for Writing Productive E-mail Copy
The how-to’s of writing effective e-mail advertising copy are evolving, as with everything else on the Internet. And while e-mail copy has major similarities with other types of direct response advertising copy, it also has major differences.These guidelines for writing effective e-mail advertising copy should give you a headstart:
1. Think of your subject line as your headline. Write a subject line that is personally meaningful to your reader. A tip from experienced writers of e-mail copy is to keep your subject line short—from three to five words maximum.
2.
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