10 Things Cyber Week Reveals About U.S. Consumers

In part, they are egocentric and expect deals to continue

Shoppers and sales were down for Cyber Week this year, but the NRF remains positive about holiday shopping overall. Getty Images

Fewer U.S. consumers shopped for gifts and holiday items during Cyber Week this year, but trade association the National Retail Federation (NRF) is optimistic that 2018 will still prove to be a good year for U.S. retail.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.