The 10 Most Intriguing Digital Marketing Stats of the Past Week

Game of Thrones is the king of YouTube, and Jim Beam goes big with VR

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of streaming-based advertising. 

1. Tech vendor Zefr found that 99 percent of Game of Thrones videos on YouTube are user generated. So even though the HBO show has an impressive 160 million views and 919,347 subscribers to its branded account, its channel creates but a sliver of the nonstop GoT buzz on YouTube.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in