10 Cool Ideas for How Brands Might Use Apple’s Augmented-Reality Platform

From virtual test drives to interior design

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Since Apple released ARKit in June, developers have been having a field day building all sorts of cool use cases, many of which could easily be adopted by marketers and brands.

ARKit is still in beta but will be released more widely alongside the iOS 11 software this fall. In the meantime, Digi-capital, a firm that advises augmented-reality and virtual-reality companies, has already collected more than 200 YouTube videos to show what’s possible. The company is also featuring AR and VR videos from developers on its Twitter account.

If

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in