Virtual Reality Is Turning Getty Images Into a 21st Century Brand

CANNES, France—While Getty Images, founded in 1995 as a resource for rights to still images, was born in the age of the Internet, it's still intriguing to see the company pitch virtual reality content. The Seattle-based company claims to have a library of more than 12,000 360-degree selections for publishers, advertisers and artists to choose from.

"[It's] not just for publishers or advertisers—it's for anyone who wants to use it," explained Getty Images CMO Susan Smith Ellis.