When it comes to social media marketing, few industries are quite as aggressive as fast food chains in testing new platforms. McDonald’s, Wendy’s, Sonic Drive-In, Taco Bell and Burger King all use a rotating set of social platforms to build awareness and quick sales for constantly-changing menus.
Now, Sonic is running a digital-only campaign to launch a slushy flavor that will only be available tomorrow on Snapchat, Tumblr, Facebook, Twitter and Giphy. Earlier this week, the drive-thru chain began sending out somewhat cryptic social posts about the limited-time offer.
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