PageLever Looking to Bring Automation to Facebook Brand Posts
Startup launches real-time analytics platform
Back in the spring Facebook brought real-analytics to its Page Insights tool, letting brands see almost immediately when an individual post was or wasn’t taking off. In the latter case, the marketer could swap out the underwhelming post with a new one that might have better luck—assuming the marketer was monitoring metrics when the post began its nosedive.
However, it's a safe bet that many brand managers would rather not constantly stare at a Facebook dashboard.
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