New Girl's Hannah Simone Turns Up the Heat With a Branded Peep Show on Periscope

Goes burlesque for St-Germain

The New Girl's Hannah Simone is putting on a show over at Periscope today. It's a "peep show," actually, but a tasteful one in a French burlesque style that will be directed by Floria Sigismondi.

The project features a series of two-minute shows starring the model-actress, who is doing the risqué performance for the liquor brand St-Germain. There will be six live shows in all that will be available for 24 hours after the initial peep.

 

Michelle Beauchamp, vp of marketing at St-Germain, said the campaign is about embracing the day life, not just the nightlife, calling the marketing effort a "live and provocative reminder to the world to stop and savor a moment of fleeting beauty before it passes."

Simone is best known for her role as Zooey Deschanel's sidekick on Fox's TV show New Girl.

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