GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips.
During YouTube chief business officer Robert Kyncl's keynote at the Consumer Electronics Show, Nick Woodman, CEO and founder of GoPro, and Chris Milk, founder and CEO of Vrse, talked about how virtual reality is shaking up the digital video space.
"We're making significant investments," Woodman said. "[Virtual reality] does add an entirely new emotional experience that is very meaningful and real and is a way to experience other people's lives and experiences in a way that was never possible before.
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