Facebook Gets Foursquare, Yelp Features
Social giant makes mobile app more discovery-driven
Facebook's latest mobile app iteration seems to be aimed at getting the social-local-mobile experience on par with Foursquare and Yelp. The Menlo Park, Calif.-based digital giant, which says more than half of U.S. visitors to its business pages are on mobile devices, revealed these features today in a blog post:
- search-by-category (hair salons, gas stations, restaurants, etc.) capabilities, reminiscent of a more-rudimentary version of Fourquare's Explore button
- locations rated on a five-star system, mimicking a Yelp mainstay
- recommendations can be shared with friends
Facebook has added these items to the app's Nearby section, while also moving the check-in, like, touch-to-call and get-direction buttons there.
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