WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising products, data and preferred ad slots.
WPP chief executive Martin Sorrell, who has said he views Twitter as a PR medium rather than an advertising one, suggested to Adweek that he won't rule out a similar deal with the microblogging site.
"They [Twitter] have told us it’s not an exclusive deal," Sorrell told Adweek after he spoke at the Financial Times Digital Media Conference in London today.
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