Noelle McElhatton Facebook Hires New Head of Europe, Middle East and Africa Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama agency and a former president of the U.K.-based Institute of Practitioners in Advertising. Could WPP Be Next to Strike Media Deal With Twitter? WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising products, data and preferred ad slots Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the U.K. telecom firm. U.K. Ad Industry to Gov’t: Set Us Free of Red Tape The U.K. advertising industry yesterday urged the country’s government to acknowledge its contribution to economic growth and to cut the legal red tape that is “stifling investment” in the sector.