Social media sentiments around Amazon took a noticeable turn for the worse during the first 13 hours of Prime Day, which has the e-commerce site offering a slew of deals to celebrate its 20th birthday. Deals like 35 percent off Velveeta Shells & Cheese—on a day the Seattle-based company predicted would rival Black Friday—created negative responses on Facebook and Twitter.
Current #PrimeDay feels. pic.twitter.com/x4QOx5jmMZ
— nellie A. (@BklynActiveMama) July 15, 2015
So we asked Amobee Brand Intelligence to mine Twitter and see how the conversation reflected upon the Amazon brand.
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