Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans pumped up for the final match between Germany and Argentina.
The soccer brand’s 90-second video built up hype for the match through a series of black-and-white vignettes. Since launching on July 11, the video has generated 18.5 million YouTube views, 24,800 Facebook shares and more than 6,000 tweets.
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